Effective Date: October 15, 2018

Last Updated Date: October 15, 2018

Thank you for visiting the SoaPen website ( (“Site”). We’ve designed this Site as: (i) a tool to assist parents, teachers and other adults teach children about proper hygiene and handwashing techniques, and (ii) a resource where parents, teachers and other adults may purchase SoaPen products.

SoaPen knows your privacy is important to you, it is important to us too. This Privacy Policy explains the types of information we collect through the Site and how we will use, disclose and plan to protect such information once it is collected. As our business evolves, this Privacy Policy may change, so check back to this page periodically to make sure you understand how information about you will be handled.

SoaPen is referred to collectively in this Privacy Policy as “we,” “us,” “our” and other similar pronouns.  

A Note About Children

We do not intentionally gather personal information from visitors who are under the age of 13. If a child under 13 submits personal information to us and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at

A Note to Users Outside of the United States

If you are a non U.S. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to such transfer.  

What information do we collect on the Site?

We collect information from or about Site users concerning use of the Site.

  1. Information You Provide Us.
    We may collect Personal Data that you provide directly to us when you enter certain information on our Site. “Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

  2. Information Collected via Technology.

We and our service providers may use tracking technologies (e.g., cookies, local shared objects, and pixel tags) and website analytics tools to, among other things, monitor and better understand user behavior on the Site.

Information Collected by Our Servers. To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.  

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests. Except as noted in this Privacy Policy, we do not link this automatically-collected data to Personal Data.

Cookies. Cookies are small data files stored on your computer or device at the request of a Web site. To learn more about the use of cookies, including how to manage or delete them, visit  

  1. · Pixel Tags. In addition, we use “Pixel Tags”(also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users’ Personal Data.

  2. · Flash LSOs. When we post videos, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here:  

  3. · Analytics Services and Interest-Based Advertising. In addition to the tracking technologies we place, other companies may set their own cookies or similar tools when you visit our Site. This includes third party analytics services, including but not limited to Google Analytics (“Analytics Services”), that we engage to help analyze how users use the Site, as well as third parties that deliver content or offers. We may receive reports based on these parties’ use of these tools on an individual or aggregate basis. We use the information we get from Analytics Services only to improve our Site. The information generated by the Cookies or other technologies about your use of our Site and Services (the “Analytics Information”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Services’ ability to use and share Analytics Information is restricted by such Analytics Services’ Terms of Use and Privacy Policy. By using our Site, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above. For a full list of Analytics Services, please contact us at [             ]. We may also partner with ad companies to support our marketing efforts, including by serving you ads better tailored to your likely interests. To opt out of your Site usage information being included in our Google analytics reports, you may follow the instructions at  

How do we use your information?

We may use your Personal Data and other information:

General Purposes

  • to respond to your request(s), question(s) and concern(s), to administer the Site and enable users to use the Site and its features, to protect our rights and property;

  • for other purposes disclosed when you submit information to us and in accordance with this Privacy Policy;

  • identify you as a user in our system;

  • provide improved administration of our Site;

  • improve the quality of experience when you interact with our Site;

  • send you an e-mail to verify ownership of the e-mail address provided;

  • send you administrative e-mail notifications, such as security, or support and maintenance advisories;

  • respond to your inquiries related to employment opportunities or other requests;

  • make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback; and

  • send newsletters, surveys, offers, and other promotional materials related to our Services and for our other marketing purposes.

In addition, we use the usage information collected about your Site visits, including the pages you view, information you search for, and the average time spent on our Site, on an individual basis or in the aggregate, to better understand our audience and the usage and visitation on our Site and the other sites tracked by these third parties; develop new features, deliver advertising targeted to your interests; and offerings on the Site and improve the functionality and user-friendliness of our Site.

We may perform any of the above functions through our service providers.

User Testimonials and Feedback

We often receive testimonials and comments from users who have had positive experiences with our Services. We occasionally publish such content. When we publish this content, we may identify our users by their first and last name and may also indicate their home city. We obtain the user’s consent prior to posting his or her name along with the testimonial. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting you name with your feedback. If you make any comments on a blog or forum associated with our Site, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the Personal Data you choose to submit in these blogs and forums.

Creation of Anonymous Data

We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use Anonymous Data and aggregated and other de-identified information for any purpose and disclose Anonymous Data to third parties in our sole discretion.

Sharing with Third Parties

We generally do not share information collected about you through the Site.

We may, however, share your information (i) with third parties who provide services to us, (ii) as required by law and when we believe in good faith that disclosure is necessary to protect our rights or those of third parties, protect your safety or the safety of others, investigate fraud, or comply with a court order or other legal process, (iii) among our affiliates for our business purposes in accordance with this Privacy Policy, or (iv) in connection with a corporate change or dissolution, including a merger, acquisition, sale of assets, reorganization, consolidation, bankruptcy, liquidation or wind down of business.

In addition, we may share non-personally identifiable Site usage information (including aggregate data) with others, for their own use, in a form that does not include your name or contact information. The third parties that support our website analytics tools may be able to access and use your Site usage information.

Social Media

We maintain a presence on several social media platforms, such as Twitter and LinkedIn, and we also incorporate some third party social media features onto the Site. We also include tools on the Site that allow you to share and/or publicly post content or information from the Site to your profile on a third party social media platform. Third party social media platforms have their own privacy policies which explain how they will use, protect and share your information, including any information you share on those platforms from the Site, and we encourage you to read them.

Links to Third-Party Websites

Our Site may contain links, banners, widgets or advertisements that lead to other websites, including investor portals, personal blogs, tweets, and other social media content written or edited by members of our staff, and these sites or entities may your Personal Data from you. We have not control over, do not review, and are not responsible for these other sites or their content, and so their privacy policies (not this Privacy Policy) will govern the collection and use of your information on them. We encourage you to read the privacy statements of such websites to understand how your information is treated. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

Do Not Track Disclosures

Some web browsers may transmit “do-not-track” (“DNT”) signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them.  

Our third party service providers, such as our website analytics service provider, may collect information about your online activities over time and across the Site and other online properties. Our service providers may not change their tracking practices in response to DNT settings in your web browser, and we do not obligate them to honor DNT settings. You can opt out of your Site usage information being included in our Google Analytics reports by visiting

Information Choices and Changes

You may send requests about personal information to our contact information below. You can request to change contact choices, opt-out of our sharing with others, and update your personal information.

You can typically remove and reject cookies from our Site with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how our Site works for you.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. When we do, we will let you know by posting the changed Privacy Policy on this page. In some cases, for example, if we make any significant changes, we may tell you about changes by additional means, such as by sending you an e-mail. In some cases, we may request your consent to the changes. Any changes will be effective immediately upon posting to the Site.

Contact Us We welcome your questions and comments about privacy. Please feel free to contact us by sending an e-mail to

Our mission is to make hand washing with soap fun and accessible for kids world over.


We grew up in New Delhi, India and met at the Parsons School of Design, NY. Aiming to design for social impact, we found the UNICEF Wearables for Good Challenge. It highlighted a statistic that moved us - more than 50% of infectious diseases that lead to fatalities among kids under 5 can be avoided by the simple act of washing hands with soap. We started thinking “how can we make hand washing with soap fun?”

Winning the UNICEF challenge was our first step in making SoaPen a reality. Along the way, we’ve been listed on Forbes 30U30 and named Toyota’s Mother of Invention. We hope you join us on our journey to make hand washing fun and accessible to kids around the world.


Amanat and Shubham

First Sketch

This was our first visualization of what SoaPen could look like. We submitted this sketch to the UNICEF Wearables for Good Challenge and won the challenge for the concept.


We tried out our tiny first prototypes with students at Reece School, NY and got an amazing response. It gave us the confidence to iterate further.


We launched SoaPen's beta version in 2019 and the response was amazing- getting us a feature in Real Simple.


Our newest SoaPen is here! With improved packaging and even more vibrant new colors, it's built on user feedback.


Our mission is to make hand washing fun and accessible for kids around the world. For every purchase, we donate soap or a percentage of profits to partner organizations that passionately support children's hygiene and health.

We've conducted successful hand washing awareness campaigns in India and the Philippines using SoaPen as a teaching tool and are excited to grow our impact.

Thank you for supporting our cause with your purchase.

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